Toast to Earth Day: Let's Celebrate Sustainability
April 21, 2024

In an era where consumers are becoming more conscious of their choices' impact on personal health and the environment, the liquor industry is undergoing a transformative shift. With a growing emphasis on sustainability and ethical practices, brands are re-evaluating their approaches to production and marketing, striving to meet the evolving demands of discerning consumers.

In celebration of Earth Day, Angry Otter Liquor proudly acknowledges and celebrates the trailblazing brands at the forefront of this sustainability revolution in the liquor industry. Join us as we raise a glass to these pioneers and explore the innovative initiatives driving positive change in our industry.

What Sets Sustainable Brands Apart

Sustainability isn't just a buzzword; it's a complex and multifaceted concept that goes far beyond simple environmentalism. It's about where raw materials are sourced, how employees are treated, and the overall impact on the environment across every supply chain step. Simply put, sustainable brands leave no stone unturned in their quest to produce liquor responsibly without cutting corners.

Back in 1987, the World Commission on Environment and Sustainable Development laid out a powerful definition of sustainable development: meeting the needs of the present without compromising the ability of future generations to meet their own needs. It's a principle that resonates deeply at Angry Otter Liquor, where we understand that sustainability isn't just about protecting the planet; it's about balancing environmental stewardship with profitability and social responsibility.

While the path to sustainability may vary from brand to brand, we've identified a select few that truly shine in their commitment to these principles. Join us as we shine a spotlight on these remarkable trailblazers whose dedication to sustainability sets them apart in an increasingly conscious industry.

Unlocking the Secrets to Sustainable Production Processes

Nestled amidst British Columbia's picturesque wine country, the BC Wine Community champions the region's natural beauty and winemaking traditions. United by a shared commitment to sustainability, this community formed the Sustainable Winegrowing British Columbia (SWBC) in 2011, leading the charge towards eco-friendly winemaking practices.

SWBC's mission revolves around key goals to preserve the land, reduce natural resource usage, and boost winemaking efficiency. By implementing measures to reduce water, energy, and resource consumption, SWBC strives to minimize pollution and carbon capture while supporting the economic health of local wineries. Thus, they ensure that every sip of BC wine contributes positively to the planet's well-being.

To become certified, these brands must adhere rigorously to the SWBC standards in their vineyards and wineries. Once they receive the certification, these guidelines must be upheld, as annual audits are conducted to ensure sustainable winemaking techniques are maintained.

Among the distinguished roster of SWBC-certified wineries are familiar names like Tantalus Vineyards, Quail’s Gate, and Le Vieux Pin, among others. However, next time you find yourself in the BC QUA section of our aisle, make sure to keep your eye peeled for the SWBC logo on labels.

For those eager to delve deeper into the intricacies of vineyard and winery standards, we invite you to explore the attached documents. They offer a comprehensive insight into the values and practices driving sustainability in BC's wine industry.

Innovations in Sustainable Packaging

However, the processes used to create the liquor are only one part of the larger picture of sustainability. What is much more tangible to the consumer is the packaging. While each industry is finding new ways to decrease its environmental impact, major strides have been made among spirits.

A recent breakthrough comes from Georgian Bay Spirit Co., which introduced its Eco-Friendly Gin, marking Canada's first entirely recyclable paper spirit bottle. Featuring a paper shell and a plastic liner, this revolutionary bottle design significantly reduces weight compared to traditional glass bottles, thereby slashing carbon emissions during transportation.

To learn more about Georgian Bay Spirit Co.'s dedication to environmental sustainability through their latest product, visit their website here.

With botanical notes of Juniper, Coriander, Citrus, and Angelica Root, this Eco-Friendly Gin is a testament to innovation and a delightful addition to your bar cart for the spring season. Check availability at your nearest Angry Otter Liquor store and join us in supporting sustainable choices that positively impact the planet.

Sustainability isn't merely a trend—it's a holistic approach that encompasses everything from sourcing raw materials to the treatment of employees and the overall environmental footprint across the supply chain. At Angry Otter Liquor, we recognize that genuine sustainability goes beyond superficial environmentalism; it's about achieving a harmonious balance between environmental stewardship, profitability, and social responsibility.

From the BC vineyards, where SWBC-certified Wine brands champion eco-friendly winemaking practices, to the innovative packaging solutions emerging in the spirits industry, sustainability permeates every aspect of our liquor selection. As you explore our aisles, look for SWBC-certified labels and eco-friendly packaging across all industries. And join us in supporting brands that prioritize environmental responsibility.

Cheers to sustainability today and every day!

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